What is Search Engine Optimization?

Millions of people use Google every day to search for everything from “medical treatment” to “sports store in mumbai.” Those people click on the first results Google returns. Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. SEO is a collection of tactics that help a website rank in the first positions of Google for search terms that describe their business. For example, an Fast Food restaurant in Marine Drive will really benefit from being #1 on Google for search terms like “Marine drive Resturant” or “Fast food resturant at marine drive.”

How does a small business know if it really needs an SEO strategy?

Many small business owners are faced with the difficulty of spreading the word about their website, which can be done with SEO services. One of the biggest hurdles of small businesses is to market their company in what may sometimes seem like a saturated market. How do you get your company, and your products, to stand out from the many others that may be similar? Also, what can you do to attract more new customers and as a result receive more business profits? While there are always many things you should explore with your marketing strategies, SEO services should definitely be one of them.

The goal of SEO is to make your website more profitable by improving your rankings, and make your company’s online presence more visible to your customers. When both of these ambitions are reached effectively, the visibility of your business goes way up and so will customer interaction and conversion.