Having been in this optimization industry for quite some time now, I have always found myself helping people interested to make their blogs work for them and their organization, about many advantages that blogs are sure to bring, when seen from the SEO point of view.
I have put some of my ideas that I have always found as reasons how blogs can be useful for SEO:
Refreshing and latest content:
Blogs generally contain content with refrence the current state and also stuff that is fresh and sensible to be read, apart from the stale information that has been repeated by every other site. This kindles an interest withinthe readers to return to your blog and keep them updated of no matter what you write you write. This helps in getting more additional traffic to your site, and helping a lot in optimizing your site.
Planned writing and proper content categorization:
When blogs are written on specific themes and categorized based mostly on the topics, it makes it very easier for the search engines to identify your blog content in a very simple way, as they understand your blog far better when categorized properly.
Easy URL structure of blogs:
Usually blogs have straightforward URL structures. This helps the search engines to trace the blogs easily, thereby conveying the message in your blogs to several different readers out there.
Deep linking:
Deep linking of anchor texts in service connected blogs, to information about the product pages, that are located deep within the location, and also proves to be highly helpful, particularly for long keyword phrases.
Linking among blogs:
When the content in blogs relate to each other, blogs can be linked together. additionally when media attachments like audio, video and therefore the likes are connected to blogs, they attract the eye of readers, that additionally adds to blog marketing.
Interactive advantage in blogs:
Make use of the advantage of interaction among the author and also the readers, in Blogs, among the readers. This is often possible using trackback options, comments section within the blogs and also the likes. Also, readers who have liked a selected blog or post, may even mention concerning your posts in their blogs or the other social media communities, that assists in obtaining additional guests to your blog, any leading to incoming links. This, in turn, helps within the search engines to identify your blog simply, thereby ranking it among the highest pages.
Register in Twitter.com:
Twitter is the simplest social messaging website that is free to use. Register in Twitter by adding your profile to it. Don’t forget to present link when you give any good and valuable suggestions in other top blogs, along with following profiles of people who relate to your kind of writing. This way many will follow your profile as well. Now once this is done you can post the links of the blogs you write and tweet about it which would attract more and more visitors. Automatically your (Our) profile followers would get the link and they would go through the content as well and also get benefit of tweets. This results in many inbound links and clicks, thereby increasing my SEO ranking as well.
RSS traffic:
Subscription to your RSS feeds can fetch a good amount of traffic to your blog. And once the traffic is in, automatically the search engine rankings also increase.
Additional benefits of blogging:
The Directories advantage! Now that your blog has RSS feeds, it is possible that your blog would be clearly seen in the RSS and blog directories and search engines.
Hope above Tips and Ideas will help you understand how much Blog helps SEO.Try out and let me know your feedback, cheers 🙂