Why Magento should be used for eCommerce?

In the world of eCommerce, there are dozens of tools available to use in custom web design and development. Out of all of these preferences, Magento is the internet’s fastest developing eCommerce platform. Since Magento is an open-source platform, it’s a reasonably priced choice for an entire range of business websites, from minor, local stores all the way up to gigantic global chains. Here are 5 reasons why a smart web designer might recommend Magento for your business websites irrespective of its size.

1.) Integration. Magento is easy to integrate with many of the third-party sites needed to run an effective eCommerce website, as well as SalesForce.com, Google, Constant Contact, open-source databases like MySQL, all major payment gateways (as well as CCAvenue, Authorize.net, PayPal, etc.), and shipping services like FedEx & UPS.
2.) Special tools and features. Magento is a predominantly feature-rich platform, offering various specialized tools that other platforms do not provide. Among other benefits, Magento has an add-on advantage of built-in SEO (search engine optimization) features, identifies international currencies and updates currency amounts live, offers you with online marketing tools, permits consumers to rate and review your products or save wishlists, and much more.
3.) Multi-store capacity. Unlike most other platforms in the market, Magento doesn’t bind you to using a single online store. As an alternative, you have the ability to run several stores from the same backend interface, with all of the data for all of your stores accessible on the same admin panel.
4.) Easy customization. Rather than having to use ordinary templates, as you do with various other development services, Magento permits for a high degree of developer customization. For instance it is much easier to create an exceptional and memorable web presence for your business.
5.) Innovation. As one of the newer eCommerce shopping cart platforms on the marketplace, Magento bids clear enhancements over its predecessors, but the improvement doesn’t halt there. As an open-source platform, Magento is also reorganized frequently by designers, which means you will constantly get new features and swift bug fixes, as well as support from the superior Magento web community.

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